CURO is a travel platform designed to connect users with local experts to create personalized, authentic itineraries. The app focuses on providing travelers with a curated, insider experience, breaking free from generic tourist guides. By offering bespoke recommendations and allowing users to pair with locals, Curo provides a more meaningful travel experience.
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User Interface Design
User Experience Design
User Research & User Flows
Wireframing
Problem Definition
Travellers often struggle to find truly authentic experiences in new destinations. Traditional guides are impersonal, leaving tourists to wander aimlessly or settle for mainstream attractions. Curo seeks to address this by offering a more tailored approach, ensuring that users can discover hidden gems, local hotspots, and unique cultural experiences.
User Research
Through user interviews and surveys, Curo identified the primary pain points in the travel planning process:
- Overwhelming amounts of generic information.
- A lack of access to authentic local knowledge.
- Difficulty in planning diverse experiences suited to personal interests and budgets.
Key Insights
it was revealed that travellers wanted flexibility, local recommendations, and authentic experiences that reflected their personal preferences.
Features and Functionality
Task Flows
Curo’s task flow is designed to be simple yet comprehensive, ensuring users can easily create custom itineraries and pair with locals who align with their interests.
Create Custom Itinerary:
Users can select destinations, set preferences (e.g., type of experience, number of people, budget), and start curating their travel plan.
Pair with a Local:
Based on the itinerary, users are matched with a local expert who can provide insider recommendations and personalized insight.
Style Tile
Wireframes
The design process began with paper wireframes to outline basic layouts and functionalities. These low-fidelity wireframes helped define the app’s flow
Home: Navigation to itinerary creation, local expert pairing, and user profile.
Itinerary Creation: Users input travel preferences and destination details.
Explore Section: Displays recommended places and local experiences.
Local Selection: Allows users to view profiles and choose locals who match their travel preferences
Mockups
Explore Section
Displays recommended places and local experiences.
Itinerary Creation
with images, maps, and detailed descriptions of experiences. Filters for travel preferences and destination details.
Lessons Learned
Personalization Matters: Customizing the travel experience is key to standing out in a crowded market. Curo’s ability to match users with locals based on preferences provided a clear value proposition.
User-Centered Design: Ongoing user feedback was crucial in refining the app’s interface and ensuring a seamless experience.
Local Knowledge is Key: Empowering locals to offer personalized experiences not only enriches the user journey but also helps build a sense of community within the app.
Local Selection
Allows users to view profiles and choose locals who match their travel preferences.